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Senior B2B Marketing Executive

  • Salary: £30000.00 - £35000.00 per annum + attractive company benefits
  • Location: Reading, Berkshire
  • Job type: Permanent
  • Sector: Construction
  • Job reference: BBBH377531_1525358362

Job description

The Company

We are currently recruiting for an experienced Senior B2B Marketing Executive to join a small but busy team in Reading.

The company is a leading infrastructure and development consultancy with offices nationally.

The Job

This is a full time and permanent position based in their Reading office.

Salary is highly competitive and dependent upon experience.

Candidates from an Engineering or Professional Services background are highly desirable due to the nature of the role.

Main Responsibilities

Your main job duty will be to support the Senior Marketing Manager. As, Senior Marketing Executive, you will be responsible for the day-to-day management and development of the company's digital marketing channels including the company's B2B website, all social media channels and email marketing through a new CRM system which will be implemented imminently.

Working with the Senior Marketing Manager and their digital agency, you will be looking for ways to continually increase online traffic and extend the company's reach, primarily through social media and SEO, and to improve the client experience with interesting content, enhancements and new features to the website. It will be your responsibility to monitor and evaluate the effectiveness of social media channels, the website and email marketing campaigns.

You will also support the wider marketing strategy and marketing team by working collaboratively on some other channels, such as client presentations and building up a strong base of case study evidence to best position the company to win new projects.

Job Duties

As Senior Marketing Executive, you will undertake the following duties:

  • Work alongside the Senior Marketing Manager on the content management and development of the company website.
  • Writing or editing engaging blogs and managing stakeholder content on a weekly basis.
  • Overseeing social media activity and engagement levels and working closely with HR colleagues to ensure brand consistency across the social media strategy for clients and for recruitment.
  • Keeping LinkedIn and Twitter company pages up-to-date daily.
  • Fulfilling email marketing campaigns for stakeholders across the practice.
  • Monthly Google Analytics and social media reporting and analysis.
  • Monthly online case studies review and writing copy for new ones using stakeholder input.
  • Monthly company PowerPoint presentations update on the brand centre.
  • Quarterly digital agency performance review meetings.

The person, will:

  • Be educated to bachelor's degree in a relevant subject
  • Have 3-5 years digital marketing experience, ideally in a B2B professional services environment
  • Have content management experience
  • Social media prowess
  • Good working knowledge and understanding of Google Analytics
  • Advanced PowerPoint skills
  • Excellent agency relationship management skills

Applications

If the above role is of interest to you, please do not hesitate to apply to this advert attaching your CV. Please note that only successful candidates will be contacted.

Sarah Jones.

Anderselite.

Anderselite Ltd operates as both an Employment Agency and Employment Business.
Our non-discrimination policy can be viewed on our website at anderselite .com /non-discrimination-policy

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